Succeeding in the social media world

Succeeding in the social media world

A Food Blogger’s Perspective on what Businesses Need to Succeed in the Social-media Age


Two and a half years ago, in the peak of the COVID-19 pandemic, I took the leap to start a food blog and enter the slightly mad micro-influencer world. A motto I live by is that every meal should be delicious. I love helping people find great food spots that they may never have otherwise come across, as well as helping businesses raise their profile on social media and connect with new customers who love amazing food.  

I visit a wide range of restaurants, from fine dining establishments to small local cafes. And while I've always got my phone ready to capture gram-worthy food to share with my followers (the camera eats first!), the overall experience in a venue is just as important as the quality of the dishes

When it comes to creating a memorable experience, these are the things I look for beyond delicious food:

  • The Aesthetics
  • The Right Ambience
  • Memorable Service

The Aesthetics

Gram-worthy food needs the best-looking tableware to truly shine. Beautifully designed plates, cutlery, and glassware add to the visual appeal of the meal and make it feel even more special. As an Instagram food blogger, the visual appeal of my content is critical and I’ve made the decision not to post content that tasted great, but was served on mismatched or worn-out tableware.

The Right Ambience

The right vibe can make or break a dining experience. Feeling relaxed and comfortable is the best fit for a casual weekend brunch with your other half, for example. A Friday night with the girls is somewhere buzzy, slick and sophisticated.

Memorable Service

Friendly and attentive wait staff leave you with a lasting impression of the place, making diners feel like valued friends, with every need taken care of. When staff are knowledgeable about the menu and passionate about the food they're serving, it makes all the difference. On the other hand, poor service can ruin even the best meal.

All of these elements come together to create an experience that's worthy of sharing. While the food is obviously a crucial component, it's not the only thing that matters. I always take into account the entire experience, from the moment I walk in the door to the moment I leave.

In today's social media-driven world, the visual appeal and how things photograph cannot be overstated. With so many restaurants to choose from, diners are looking for more than just good food. They want a memorable and aesthetic experience that they can show off to their friends and followers. I believe that the restaurants that pay attention to the details and strive to create a truly special experience are the ones that will stand out in the crowded food scene.

Written by Dorrie ( Follow me on instagram! @nibbletips)